My UX design methodology

As a senior UX designer, my approach is rooted in addressing user needs while achieving business goals. I put users and stakeholders at the center of my process, ensuring that the solutions are both user-centered and aligned with strategic objectives. Over the years, I've launched numerous strategic projects for global companies like AWS and Decathlon, refining my skills in research, design, communication, collaboration, and stakeholder management.

I’m deeply committed to the impact of my work, focusing on measuring success through usage metrics, customer feedback, and continuous iteration. I use a flexible, user-centric, and experimental approach, adapting to each project’s unique challenges and goals.

Here’s an overview of my design process:

1. Research & analysis: understanding users, business goals, and context

I begin by gathering a deep understanding of the users, the business, and the environment to inform design decisions. This phase is about framing the right problems and ensuring we’re aligned on the goals.

Methods:

  • User interviews, surveys, and in-situ observations

  • Flow diagrams to track existing user behaviors

  • Competitive analysis and technology research

  • Stakeholder interviews to align business and design priorities

Outcome:

  • Synthesized research data, including personas, user journey maps, and insights that guide the design direction.

2. Conceptualization & iterative progression: generating ideas and testing solutions

From the research phase, I move to generating innovative design alternatives and testing them iteratively. This phase is about exploring multiple directions and quickly validating ideas.

Methods:

  • Creativity techniques and design workshops

  • Zoning, wireframing, and prototyping (low to medium fidelity)

  • User testing and feedback collection to validate concepts

  • Refining and pivoting based on insights

Outcome:

  • A solid, high-level design direction that’s aligned with both user needs and business goals, with stakeholders' buy-in.

3. Materialization & refinements: perfecting the solution for implementation

Once we have a high-level direction, I move into refining the design, addressing edge cases, and preparing it for final implementation. This is where I focus on ensuring quality and detail.

Methods:

  • High-fidelity prototyping and interactive mockups

  • Problem-solving sessions with engineers to address edge cases

  • Collaboration with stakeholders for final refinements

  • Support for implementation (asset creation, copywriting, feature awareness)

Outcome:

  • A complete, polished design ready for development, along with necessary assets and guidelines for smooth implementation.

4. Measure the outcomes: analyzing success and continuously improving

After launch, I focus on measuring the impact of my design by tracking user feedback, usage metrics, and performance indicators. This phase ensures the solution continues to meet goals and identify areas for improvement.

Methods:

  • UX analytics, feedback analysis, and user satisfaction surveys

  • Continuous monitoring of KPIs and user behavior

  • Regular reviews with stakeholders to assess performance and iterate

Outcome:

  • Actionable insights and data that inform further iterations and optimizations to ensure the design evolves to meet both user and business needs.

Conclusion:

My process is iterative and flexible, always evolving based on the project's unique needs and constraints. By staying connected to users and stakeholders throughout the journey, I ensure that every design decision is intentional, impactful, and aligned with the desired outcomes. Collaboration, adaptability, and a strong focus on measuring impact are central to my approach.